Senior Freelance Copywriter & Content Strategist

Copy and content strategy that turns browsers into believers.

I’m a freelance copywriter and fractional content marketing consultant with 20+ years of experience helping beauty, wellness, fitness, tech, B2B SaaS, and retail brands find their voice — and use it consistently, for English-speaking audiences.

20+ years crafting brand voice & content strategy

Hi, I’m Robyn

A copywriter and content strategist who gets your brand — fast.

From fitness to fashion, tech to beauty—and more—I help companies define their brands and develop messaging to connect with customers. Over the course of my career, I’ve published more than 3,000 articles, campaigns, and pieces of branded content.

As a senior freelance copywriter and fractional content marketing consultant, I work with mid-size teams who have steady content needs but no bandwidth for a full-time hire. (That includes brands like TRX, Narvar, Glassdoor, Archer Aviation, and SkinSpirit.) I’m a dual US-Italian citizen, currently based in Italy with work authorization in both countries. My specialty is native-English copy for US and UK markets, on a schedule that keeps pace with your team.

Trusted by TOP teams across industries

What I Do

Four disciplines, one dynamic partner.

Whether you need product copy and email marketing, a sizzle reel script, or a campaign across every customer touchpoint, I bring the strategy and the execution.

Copywriting

Email marketing, product description pages and catalogs, video scripts, and more.

Content Marketing

Ebooks, paid partnership articles, blog posts, and UGC ecosystem development.

Branding

Slogans, taglines, and brand guidelines that keep every voice on-message.

Creative Project Management

Photo shoot planning, creative briefs, and image selection.

Why Teams Bring Me In

Senior experience, fractional flexibility.

20+

Years of copywriting & content strategy experience

3,000+

Articles, blog posts & campaigns published

Markets served — no visas required in the US & EU

Point of contact, brief to final delivery

Client Love

Don’t just take my word for it.

A few words from marketing leaders, founders, and project directors I’ve partnered with.

No matter how complex the topic, Robyn quickly familiarized herself with our company, subject matter, and audiences, and consistently turned that understanding into thoughtful, well-crafted content. I’d happily recommend Robyn to any team looking for a talented writer.

Where to start? Hello, unicorn! Robyn is that, and more. I’ve seen her slay in law, fashion, fitness, employment, and even athletics. There’s a reason why she and I keep working together: unparalleled versatility, vivaciousness, and voice.

I often gave my hardest assignments to Robyn, because I knew she would reliably do the strongest research and produce a piece that broke down complicated concepts in a way her audience would understand and find useful.

Robyn was incredibly collaborative and dependable, and always willing to roll up her sleeves. What stood out was her ability to combine a strong creative point of view with a deep understanding of the customer, the market, and the business.

Robyn is a gem! Her ability to create compelling and relevant content from little more than an outline of an idea is outstanding. She’s an excellent storyteller with a knack for nuance and pop-culture references.

Robyn is not only an exceptional writer and storyteller, but also an incredibly thoughtful and versatile creative partner. Collaborative, dependable, and a positive energy on every project.

Robyn is strategic, organized, and very good at managing a project from the big-picture idea through execution. She asks smart questions and makes the work better in the process.

Ready to hand off the content marketing grind?

Book your free 20-minute call and let’s talk about what a fractional copywriter and content strategist can take off your plate.